Capsule collection for OTH Boutique inspired by vinyl lettering applied to delivery vans. These type treatment are often imperfect caused by poor type choices and distorting the type to fit certain areas. However the results are often quite interesting. To launch the collection, we applied the graphics to a well loved delivery van and drove around the city selling the product while tweeting out our location to their followers.
NAUTILUS + GYM
Rebranding of Nautilus Plus, a chain of fitness centers in Quebec. This new identity reflects the company’s commitment to improving the well being of the population and the quality of their facilities and services.