MADE BY YOU

The Chuck Taylor is the only sneaker defined by the people who wear them. We used the sneaker as a lens through which to celebrate the creative spirits that have made them their own. We collected and shot 752 pairs from all over the world and turned the streets into an exhibition space in 41 cities across 5 continents.


Award: Wood Pencil / Outdoor Advertising / Poster Advertising Campaigns / 2015

Creative Direction: Fabian Berglund & Ida Gronblom
Design Direction: Andrew Guirguis

CHUCK II

Launch campaign that teased the arrival of the Chuck II. This new product marked a leap forward in innovation and technology for the Chuck Taylor All Star, which was left relatively unchanged for 100 years. 


Creative Direction: Fabian Berglund & Ida Gronblom
Design Direction: Andrew Guirguis

CHUCK II - PRODUCT VIDEOS

Creative Direction: Fabian Berglund & Ida Gronblom
Art Direction: Luca Bernardino, Patrik Mollwig, Sophia Hydman
Done in collaboration with Stopp

CONVERSE X MISSONI 

For the launch of the collaboration between Converse and Missoni 2015 we created three color coded still lives, mixing the heritage of Missonis’ high end fashion house with the pop culture that represent Converse as a brand.


Creative Directors: Fabian Berglund & Ida Gronblom
Art Direction: Luca Bernardino, Patrik Mollwing, Sofia Hydman

Prop Styling: Luca Bernardino, Patrik Mollwing, Sofia Hydman
Photographer: Ryan Zimmerman
Glitch Artist: Phil Stearns